While it may be difficult to comprehend, entertainment consumes a large portion of Americans’ lives.
In 2016, Americans were consuming entertainment media (viewing television, the Internet, mobile apps, etc.) for 10 hours and 39 minutes per day (Koblin, 2016). Therefore, the average American was consuming 306,315.3 hours of entertainment programming in their lifetime (44.3 percent of the average life expectancy calculated at 78.8 years) (Stein, 2016).
How many hours of entertainment have you consumed today?
When you stop to think how many times you have looked at your social media, personal email, or YouTube, it’s not such a stretch to see how many Americans accumulate 10 hours and 39 minutes of entertainment consumption in a day. Internet content is expected to consist of 82 percent of video traffic by 2020, which will also significantly increase the time spent by Americans consuming entertainment yearly (Cisco Visual Networking Index, 2016).
Particularly in the agricultural industry, where less than 2 percent of the nation's population identifies as a farmer, communication and public relations efforts will rely on messages delivered via entertainment media. Due to the large number of non-farmers in the United States, it is essential for the agricultural industry to utilize transparency in their communication strategies as well as keep up with emerging entertainment trends. Millennials are considered the driving force behind many of the current food trends. They are also the first generation to grow up with the internet, and they desire transparent communications about agriculture and their food (G. Johnson, 2016).
One way to have transparency in communications is the use of virtual reality. Virtual reality (VR) seems like it is something out of a futuristic movie, like Steven Spielberg’s Ready Player One (2018). However, the future of VR technology is already available and is gaining popularity with educational institutions through the implementation of virtual field trips.
Click here to read the complete blog article, including tips for making your own virtual reality videos.
|Brooke Beam is a County Extension Educator, Highland County.|