Ohio State University Extension Community Development
Maximizing Resources by Focusing Communication and Marketing Efforts
Previously we focused on expanding our efforts to communicate program activities and impact with the much larger world networked via social media. We’ve also discussed the need to grow our non-traditional funding (e.g., the ‘other’ funding that includes grants, contracts, donations, etc.). What tool can enable us to better address both of these areas? Look at item number 17 on the list below: A plan for our unit communications and marketing.
You may recall that we identified marketing as a key focus area well over a year ago (the rainy October 2012 Retreat in Mansfield). Since that time, a subcommittee led by Raison and Romich offered up possible approaches for addressing this issue; one of which involved commissioning the facilitation of a unit communications and marketing plan. We’ll consider a proposal from VanMeter Consulting for the creation of such a plan when we come together as a group on Thursday in the Wittmeyer Conference Room at the Waterman Farm Headquarters Building – 2490 Carmack Road. (You may remember Don VanMeter from recent county levy campaign work and/or the FCS communication and marketing effort initiated in 2013).
Thursday’s unit meeting agenda also includes time for brainstorming on our Funding and Collaboration approaches. We’ll have Director Keith Smith with us for lunch and there will be at least 60 minutes for your team breakout discussions (e.g., ‘core’ and ‘signature’ program teams, factsheet writing/revision teams, ‘small grants’ teams, etc.). Before Thursday’s meeting, please consider how your team efforts could be advanced in this face-to-face time and coordinate the available time with your teammates – Keith may choose to sit in on the various team discussions. See you in a few days!
Extension Strategic Plan – Action List
- Understand full range of Extension in Ohio
- Learn program needs
- Prioritize programs, efforts, and audiences
- Inventory e-Learning modules
- Create e-Learning modules (10% increase annually)
- Align applied research with Discovery Themes
- Increase creative and scholarly outputs of a collaborative nature
- Engage in interdisciplinary/cross-program/multi-state/inter-institutional efforts
- Evaluate teaching (face-to-face, via distance/webinar, etc.)
- Create and use evaluation tools for programs
- Document efforts via RiV
- Communicate impact via various media (e.g., micro-blog, blog, webpage, etc.)
- Use social media to extend reach
- Track reach of social media
- Increase extramural funding by 5% (annually)
- Increase contributions to CD endowment/development account by 5% (annually)
- Create and implement comprehensive marketing plan
- Focus on improving core competencies
- Participate in a diversity training (annually)
- Implement OSUE coaching and mentoring protocols
Welcome New CD Educator
Finally, a warm welcome to Morgan Taggart (taggart.32) who began her duties as the new CD Educator in Cuyahoga County on February 3. You may know Morgan for her urban agriculture work having previously served as an ANR Program Coordinator in Cuyahoga County for the past eight years. Plan to get better acquainted with Morgan at Thursday’s CD unit meeting.
New Social Media Workshop Schedule:
|Due to a lower-than-anticipated number of registrants per EERA, future workshops have been scheduled per REGION for the remainder of 2014. Click here to view the updated workshop schedule. New dates and locations have also been posted on the Ed Tech blog.|
EPN Breakfast features Climate Change, Science and Moving Past Partisan Politics - March 18:
|The next Environmental Professionals Network (EPN) breakfast will be held at the Nationwide and Ohio Farm Bureau 4-H Center on Tuesday, March 18, from 7:15 to 9:20 a.m. Presenting "Using Science to Overcome Partisanship: The Climate Change Example," will be the Hon. Robert “Bob” Inglis, Executive Director, Energy and Enterprise Initiative, George Mason University; Former member, U.S. House of Representatives (SC-4th). For complete information and to register, visit: epn.osu.edu. Click here to read more in the CFAES news release. Click here to view archived breakfast presentations.|
NCRCRD "Take Out Menu" Webinar - March 20
The U.S. Department of Energy projects that increased generation from renewable energy (excluding hydropower) will account for 32 % of the overall growth in electricity generation from 2011 to 2040. Recent trends indicate that distributed generation applications will play an important role in meeting future electricity needs. Utilizing renewable energy resources is one way for businesses to control energy cost, allowing them to remain profitable and expand, while minimizing their environmental impact. The overall objective of this session is to demonstrate how Extension professionals can deliver outreach and education programming focused on distributed generation, net metering, and renewable energy development to businesses in their community.
Presenters, all from Ohio State University Extension - Community Development, are Nancy Bowen-Ellzey, assistant professor and Extension field specialist in community economics; Myra Moss, associate professor and Extension educator; and Eric Romich, assistant professor and Extension field specialist for energy development.
There is no registration and no fee for attending this webinar. To join, go to connect.msu.edu/ncrcrd. Enter as a guest, type your name into the text box provided and click on “Enter Room."
Complete information for "Take Out Menu" webinars can be found at: ncrcrd.msu.edu/ncrcrd/take_out_menu_webinars. A list of upcoming as well as recorded webinars can be found at: ncrcrd.msu.edu/ncrcrd/webinars.
Celebrate the Ohio State/COSI Partnership: Inaugural OSU@COSI Symposium - March 21:
|Ohio State's partnership with COSI is broad, deep and continually expanding. The OSU@COSI Symposium Series celebrates the breadth of this unique and nationally-recognized partnership. Each installment in the series will highlight one of the myriad ways in which Ohio State faculty and students bring research to life. Join the inaugural symposium (Friday, March 21, from 3 to 5 p.m. at COSI) to learn how Ohio State researchers are working with COSI to enhance their research programs by using COSI as a venue for data collection. A poster reception will be held starting at 4:30 p.m. Register at: researchcalendar.osu.edu.|
Upcoming eXtension Web Sessions:
|Visit eXtension Learn (learn.extension.org) to view and register for the many upcoming webinar sessions available throughout the next few months. Topics include:|
- Developments in Switchgrass Production for Bioenergy - March 11 at 1 p.m.
- Incorporating Video into the Marketing Strategy - March 13 at 2 p.m.
- Community Garden Webinars - Beginning March 19 at 12:30 p.m. (30-minute presentation/15-minute Q&A) 2014 Winter/Spring - Wednesdays at 12:30 p.m.
National eXtension Conference Webinars (all held on March 25):
- Building Community is not a Project but a Process - 1:15 p.m.
- Using Positive Messaging and Social Media to reach New Extension Clientele in Sustainability Outreach - 1:15 p.m.
- Promoting Extension -- They come for the News. They stay for the Programming - 1:45 p.m.
- It's Bigger than a Facebook Page - SO MUCH BIGGER! - 2:15 p.m.
- Northeast Bioenergy Webinar Series - April 8 at 1 p.m.
Upcoming Events in the Office of Distance Education and eLearning:
Visit the Office of Distance Education and eLearning (odee.osu.edu/resourcecenter/workshops) to view and register for upcoming sessions, including:
- Usability for All (U4A): Creating PDF Documents from Word and PowerPoint (Hands-On) - March 24 from 10 a.m. to 12 p.m. (029 Derby Hall)
SCHOLARLY / CREATIVE / OPPORTUNITIES:
Innovative Models for Outdoor Programming In-Service (March 28) -
Call for Proposals Deadline extended to Friday, March 7:
|If the great outdoors is ever your classroom, then spend a day with other professionals in Extension and beyond (e.g., park districts, schools, camps, outdoor recreation facilities, etc.) to share your innovative models for outdoor programming, as well as to learn and network. This in-service, which will provide a venue for coming together to learn about innovative programming approaches, funding strategies and partnerships, will be held Friday, March 28, from 8:30 a.m. to 4 p.m. at the Lodge at Sawmill Creek Resort in Huron, OH. Cost is $75 per person.|
The online registration information/materials and CALL FOR PROPOSALS to host a breakout session, present a poster or register to exhibit are available at: go.osu.edu/IMOP.
Who Should Submit: (Please pass this information along if you know of anyone who might be interested in presenting.)
|Extension Professionals||Park Districts||Recreational Facilities||Camps|
|Botanical Gardens/Arboretums||K-12 Schools||R & D Centers||
Anyone doing programs
in an outdoor setting
For more information about the in-service, please contact Jackie Kirby Wilkins (firstname.lastname@example.org or 330-350-0512).
REMINDERS / UPDATES / NEWS:
New CD Fact Sheets posted to Ohioline:
Two new fact sheets have been published that are revisions of Written Documents for Community Groups: Bylaws and Standard Operating Procedures (Joe Heimlich & Sereana Dresbach - 1998):
- Written Documents for Community Groups: Bylaws - CDFS-1570-14 (Cindy Bond & Joe Heimlich)
- Written Documents for Community Groups: Policies and Procedures - CDFS-1571-14 (Joe Heimlich & Cindy Bond)
Congratulations, Cindy and Joe!
Articles/Publications of Interest:
Ohio State co-founds High-tech Manufacturing Institute (Engineering News)
How One Ohio County responded to Shale Development (CFAES News)
Transcend - February 2014 (Office of Research)
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