Ohio State University Extension http://comdev.osu.edu

Community Development

Ohio State University Extension

Convention and Visitors Bureaus

Convention and visitors bureaus (CVBs) are also often referred to as travel bureaus, visitors' bureaus, welcome centers, tourism bureaus, travel and tourism bureaus, information centers and more. Regardless of the name, these organizations play an important role in Ohio's tourism industry. They promote their local attractions, lodging facilities, restaurants and events, which results in the generation of overnight lodging and other revenue. Most CVBs are not-for-profit organizations that work with the guidance of a board of trustees.

CVB professionals wear a number of different hats, including working with local businesses and organizations to develop tourism products, services and packages; marketing, advertising, and sales efforts; working with trade associations; coordinating group travel; hosting familiarization (FAM) tours; and getting involved in hospitality, community, and public relations functions.

Some CVBs also generate revenue from a membership program. Because the primary funding source is usually derived from bed taxes, (transient lodging tax) that a hotel guest pays on lodging in the community, CVBs work through the Ohio Association of Convention & Visitor Bureaus to develop relationships with legislators.

Ohio tourism has grown over the years due at least in part to the partnerships forged by various travel industry sectors and those between tourism entities across local borders and county lines to attract visitors and provide exceptional experiences for day trip and overnight travelers. The sections on the "Industry Resources" portion of the Ohio Tourism Toolbox provide resources for many different professionals that come together to make Ohio tourism one of the largest industries in the state. While each section focuses on a specific group of professionals, much can be learned from seeing the industry from various points of view.

Resources for Industry Professionals

Ohio Association of Convention & Visitor Bureaus
Association of Destination Management Executives (ADME)
Destination Marketing Association International (DMAI)